16:00 - 18:00



An initiative of the Luxembourg Creative Industries Cluster managed by Luxinnovation, and supported by the Ministry of the Economy, this programme launched in October 2020 is aimed at enabling the development of new design solutions and innovative business models that are in line with the principles of the circular economy. Additionally, it gives the creative industries sector the necessary professional support and attention it deserves, to showcase its ingenuity and apply its problem solving mindset.

Since the beginning of the year, the 10 start-ups selected for the Circular By Design Challenge in the areas of Fashion design, Mobility, Product design and Interior design (out of an original 28 projects submitted) have been following a 12 week coaching programme. All of them were assigned a head coach who accompanied them throughout the process and provided feedback on the progress of their project. Applicants have submitted their final project pitch deck on 9 April.

On 29 April 2021, the winners in each category will be announced during an awards ceremony, which will be held in the presence of H.E. the Minister of the Economy, Franz Fayot. The launch of the second edition for October 2021 will also be announced.


16:00 | Welcome

Minister of the Economy Franz Fayot
Christian Tock, Deputy Director General Industry, New Technologies and Research at Ministry of the Economy

16:20 | Keynote

Adriana Galijasevic, Denim, Sustainability & Circularity Expert (20 min)
Q&A (10 min)

16:50 | Project Presentation & Jury Chair

Marc Lis, Cluster Manager Creative Industries (5 min)
Professor Martin Charter (5min)

17:00 | Awards ceremony

Presentation of the winners of each category:

  • Fashion Design (Circular by Design Challenge partner: Ankaa Project ASBL)
  • Interior Design (Circular by Design Challenge partners: PROgroup, Silversquare Luxembourg)
  • Product Design (Circular by Design Challenge partners: United Caps, Office Freylinger)
  • Mobility (Circular by Design Challenge partner: Goodyear)

17:45 | Announcement of the second edition 

Sasha Baillie, CEO, Luxinnovation

18:00 | End of webinar


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