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28/02/2024

13:00 - 14:00

The Medical Valley European Metropolitan Region Nuremberg (EMN) Association is an internationally leading innovation ecosystem in the area of healthcare management. Highly specialized research institutions, internationally leading and at the same time many growing companies are active here. They cooperate closely with world-renowned health research institutions in order to jointly find solutions for the challenges of healthcare today and tomorrow.

Medical Valley EMN has been supporting companies in market access and business development for more than 20 years. Since 2016 we have been actively involved in dedicated programs that support international healthcare companies in entering the German market. During the last five years we have worked with more than 200 international startup companies.

Our customized service offer builds this extensive experience. We determine market potential in advance and transparently highlight relevant conditions. Market analysis, development of reimbursement strategies and on-site visits, among other services, help you to develop a comprehensive understanding of the opportunities and challenges of the target country.

Our market access services are structured in multi-stage projects, starting off with the initial research phase which enables companies to gain deeper understanding of the German healthcare system and valuable insights into the German healthcare market. This initial phase is followed by the validation phase during which companies receive access to medical experts in their respective field to achieve market validation and are supported in their marketing activities by the Medical Valley team. The outreach phase connects companies to relevant stakeholders, medical service providers, investors, potential partners or customers (and many more). After successful completion of the project phases the companies stay connected to the network as a member of the Medical Valley association.

About the webinar
In this webinar, Marco Wendel, CEO at Medical Valley EMN E.V., will provide you with insights about Medical Valley and our support for market access focussing on medical innovation in Germany. Traditionally Germany is an attractive market for providers of MedTech and Digital Health solutions. New legislation has accelerated the adoption of innovation in healthcare. The webinar will help you identify opportunities, risks and challenges when accessing the German healthcare market based on the extensive experience of the Medical Valley network.

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