On 9 September, the Nordstrooss Shopping Mile in Marnach in the north of the country will have an additional shop: a grocery shop run by the On.perfekt cooperative. Its focus is on decreasing food waste by favouring the recovery and sale of “non-standard” local fruit and vegetables (too big, too small, too ugly or having reached or exceeded the minimum durability date, etc.) generally rejected by traditional distribution channels.

It is estimated that 40% of these products are directly rejected by producers who know that they will not be able to sell them to the shops. And that when they reach the shops, 5% are still thrown away.


“Opening this shop was always our primary goal when we launched the cooperative in 2021,” explains Estelle Flammang, business development manager and board member of On.perfekt, “We started our activities with pop-ups, which allowed us to test the reaction of consumers and their interest in this type of product. It is essential that customers can see them in real.”

The project was made possible by a crowdfunding campaign launched earlier this year, which raised the necessary funds and built a community of some 200 members (the next subscriptions will be open next season).

More than 600 boxes of fruit and vegetables were sold online in the space of two and a half months, with customers being able to have them delivered to their homes or come and collect them from Hosingen or from the Ouni shops in Dudelange and Luxembourg.

The small premises of 26 m2 in Marnach, which facilitates stock management for the On.perfekt teams, is initially planned to be open three days a week (Monday, Thursday and Friday).

Lessons from the Circular by Design Challenge

At the same time, On.perfekt took part in 2021 in the first Circular by Design Challenge and was one of the winners, with another project called Babyfood: the production of baby food based on these non-standard vegetables. “Participating in the Challenge was a great experience for us, because we were able to access expertise and knowledge that we would otherwise never have had,” says Ms Flammang. “We learned a lot that is also useful for other aspects of the Babyfood project. We also enriched our network of contacts and found a partner for the production of the baby food.”

As this partner is currently in the midst of restructuring its facilities, the project was postponed, which also allowed the On.perfekt team to fully focus on the opening of the shop. “This is also one of the lessons we learned from the Circular by Design Challenge: to take our time and deal with one project after another.”

The experience of the 12 weeks of coaching also allowed a small structure such as On.perfekt to expand its opportunities and contacts for financing. “At the beginning, our participation in the Challenge was very spontaneous. There were two of us, we had an idea, but we hadn’t really developed the concept. We were told that it was good, but we had not gathered any members. It’s important for any entrepreneur to have this kind of support to develop their idea and exploit its full potential.”

Read more

Bridging the digital divide


The Luxembourg Institute of Science and Technology has recently been awarded substantial Horizon Europe funding for its COMMECT project, which is aimed at bringing digital connectivity to rural communities. Luxinnovation helped the coordinator find key international partners and ensure the high quality of the funding application.
Read more

Wood Cluster workshop on cross-laminated timber innovation


The construction sector’s use of cross-laminated timber (CLT) is constantly increasing. On 9 November 2022, the Luxembourg Wood Cluster organised an interregional workshop focused on potential new CLT applications in innovative timber construction.
Read more

Circular by Design Challenge call for applications open


The third edition of Circular by Design Challenge offers Luxembourg and European companies the opportunity to develop innovative, sustainable solutions through a 12-week coaching programme and the possibility to win an award of €8,000. The deadline for submitting applications is 9 January 2023.
Read more

Fit 4 Start #13: 15 start-ups selected


15 start-ups from 9 different countries have been selected for participation in the 13th edition of start-up accelerator Fit 4 Start. In addition to 6 months of coaching, pre-seed funding and access to all the key players of the Luxembourg start-up ecosystem, participants will also be encouraged to look into how their products and services can have a positive sustainable impact.
Read more

How to combine competitiveness and sustainable development with Fit 4 Sustainability


The new Fit 4 Sustainability support programme helps companies assess and decrease their environmental impact in order to reduce costs, improve their reputation and gain new customers who appreciate a sustainable approach. Emmanuelle Kipper, Senior Advisor – SME Performance at Luxinnovation, provides further explanations.
Read more

All news