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Luxinnovation spoke with CEO Sacha Thömmes.

How did you first hear about Luxinnovation and our Fit 4 Start programme?

We are one of the few Luxembourg-based start-ups that have participated in Fit 4 Start. Since we are in Luxembourg we had read in the press about the programme at its launch. We were not selected by the first jury but we applied (luckily) a second time. So we have a message already: Just keep trying when you truly believe in your product!

What was your biggest achievement?

By deeply scanning our opportunities and by using the tools we gained through the Fit 4 Start coaches and additionally by working on extending our network, we have found our “sweet spot”. In start-up language this means that we have found the core-business on which we plan to build a rapid growth before extending our services to clients from other economic sectors. That is a bit achievement.

Name 3 things you especially like about the Fit 4 Start programme?

  • The support of the jury
  • The financial support
  • The attractiveness you get as a participant when you are selected.

What did you learn so far by participating in the Fit 4 Start programme?

First of all, you have to know who you are and where you want to go. During the programme you might have doubt and even be strongly challenged but if you know your market, you’ll keep going in the right direction. On the other hand, if you are too hard on your assumptions and you don’t challenge them, you’ll miss important lessons or opportunities.

Secondly, always have a door open to multiple countries. We’ve found our first clients in another country than where we first expected.

What are the upcoming challenges for your start-up?

Our new product is ready for the end of the programme as we promised. Now we are starting to sell it and our first users are using it on a daily basis. We have presented our product to significant prospects, we have the best of hopes for our next negotiations. We have been also contacted by potential resellers and would like to build our reseller network.

Tips and tricks of an entrepreneur:

What advice would you give to other entrepreneurs?

“If you work in deeptech which involves a lot of programming before a product: get funded first and get a big team right from the start.”

Name: DAANUU.COM
CEO: Sacha Thömmes
Founding date: 01/04/2013
Registered office: 01/04/2016
Contact email: contact@daanuu.com
Website: www.daanuu.com
Social media profiles: LinkedIn 

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