Cluster member Guala Closures Group introduces at the Unified Wine & Grape Symposium taking place in Sacramento from January 23 to 25 e-WAK®, the first Aluminum Smart Closure for Wine (patent pending).
Guala Closures Group has developed the first NFC Closure dedicated to the Wineries, allowing them to start a 1 to 1 relationship with their end consumers.
The NFC tag, co-developed with NXP, is protected in the Cap and delivers 4 majors benefits:
For the Wine brand owner:
- Marketing Data acquisition
- Logistic, Track & Trace
For the End Consumer:
- Authentic Bottle Certification
- Consumer Engagement with the brand
TAP ON CAP. Just tap with your smart phone and connect with the winery. The wine producers will share with you their passion for their wine, the soil, the grape they used, the best moment to drink it and with what food
Endless possibilities to liaise with all wine Apps, VIP club, Loyalty rewards, discounts, in store activities, social media, and much more.