search

Antoine Moreau, CEO of OLAmobile: “With IconPeak and BidderPlace we acquire two of the fastest growing performance-based advertising networks in Europe. The growth trajectory of both companies has been highly impressive in the past years. Gunnar, Felipe and the rest of the teams have built two successful and profitable companies and we are now looking forward to join forces to become the global market leader in the mobile performance marketing space.”

Gunnar Kämpgen, Founder and CEO of IconPeak and BidderPlace: “OLAmobile’s great reputation, their existing infrastructure with many offices across the globe and their industry knowledge will allow us to fuel our growth in existing and new markets. With our complementary business models we look forward to leveraging synergies, increasing our revenues and building a very powerful platform in the mobile performance marketing industry.”

Friedrich A. Neuman, Founder and CEO of MAKERS adds: “We are very happy with these two exits after four years of close collaboration with the companies. IconPeak’s and BidderPlace’s acquisition proves that our hands-on approach and our focus on profitability pays off in the long-run. With OLAmobile we found the perfect strategic partner to bring IconPeak and BidderPlace to the next level in the advertising space. A big compliment to Gunnar, Felipe and both teams for bootstrapping and building two truly great companies.”

OLAmobile is taking over IconPeak and BidderPlace at just the right time. According to a study by IAB Europe, the IAB and IHS Markit, mobile advertising revenues increased by 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015 and are expected to continue growing with the help of improving marketing technologies. This is also reflected in a shift in ad spendings. Budgets for digital media are rising while marketing spendings for traditional media such as TV, print and radio are decreasing significantly. According to eMarketer, mobile advertising spendings alone are going to account ⅓ of all ad spendings by 2020.

Read more

A Luxembourg testbed for optimising electrical vehicle fleet charging

27-06-2022

German start-up RiDERgy provides companies with innovative tools for electrifying their vehicle fleet and optimising electric vehicle charging. The company has chosen Luxembourg as the testbed for perfecting and commercialising its offering.
Read more

Developing technology for industry

24-06-2022

Supporting businesses with their R&D projects and helping them speed up prototyping and market introduction is central for the Luxembourg Institute of Science and Technology (LIST). LIST’s Sustainable Biotech Innovation Centre cooperates with companies on their development of bio-based products and bioprocesses.
Read more

Learning maths the digital way

13-06-2022

Digital education start-up Magrid reflects both Luxembourg’s digital expertise and its highly international population. Magrid’s innovative digital solution that helps children improve their cognitive, visual-spatial, and mathematical abilities without requiring them to speak any specific language attracts much interest from abroad. The company now uses Luxembourg as the base for its international expansion.
Read more

Why startups choose Luxembourg (4/4): A supportive ecosystem

09-06-2022

What is it like to be part of the Luxembourg start-up ecosystem? Four start-ups of different origins speak about their experience of everything from finding investors and clients to the easy access to decision makers.
Read more

Why startups choose Luxembourg (3/4): Accelerating initiatives

07-06-2022

The Luxembourg ecosystem offers a range of start-up support initiatives aimed at helping high-potential start-ups take off. Our international panel of entrepreneurs highlight how different initiatives helped them develop their companies, better understand business in Europe and become part of a strong, supportive start-up community.
Read more

All news

Close