The automotive industry plays an important role in the economy of the Greater Region. In order to strengthen the competitiveness and attractiveness of companies in the sector, 10 partners joined forces in the Pôle Automobile Européen project to set up coordinated cross-border actions. The project, which received €1,237,854.74 (of a total budget of €2,159,358.74) of co-funding from the European Regional Development Fund (ERDF) via the Interreg VA Greater Region programme, mainly focused on supporting SMEs through to targeted actions.

“The interactions and exchanges between the automotive clusters of the Greater Region have already been ongoing for the past ten years, and our interactions gave birth to the PAE project,” explains Mr Auert. “We were able to undertake a range of very concrete actions thanks to the funding provided by the ERDF.”

The interactions and exchanges between the automotive clusters of the Greater Region have already been ongoing for the past ten years.

The activities carried out have made it possible to strengthen the presence of Greater Region SMEs in foreign markets, improve the competitiveness of companies at the cross-border and international level, and consolidate the cooperation between the automotive clusters of the Greater Region, which guarantee the continuation of this project.

Tomorrow in Motion

The project team of the Pôle Automobile Européen“The motivation of and the cordial understanding between the partners have made it possible to carry out many actions with a significant impact for our companies,” says Mr Auert, citing the most significant ones.

The high point of the Pôle Automobile Européen, the Tomorrow in Motion Forum, was a key event for professionals in the Greater Region’s automotive sector. After the first digital session which was held on 15 June 2021, the partners invited the automotive & mobility sector on 14-15 June 2022 to Metz Expo.

For two days, industry representatives, economic development players and decision makers shared their expertise and their point of view, focusing mainly on the essential themes of energy and digital transition.

Identify training needs

The Walloon partner Technifutur carried out an analysis of the gaps between the skills needs of industry (in particular the automotive sector) and the training courses already offered by schools, universities and professional training organisations in the following 4 areas:

  • Lightweight materials and recycling
  • Energy transition and new motorisation
  • Connected and autonomous driving
  • Industry of the future (industry 4.0)

“The objective of this survey was to gather the real skills of the local market and to identify the training needs in our cross-border region where the automotive industry and mobility play an important role,” explains Mr Auert. “The results of this survey will soon be published on the PAE website.”

Their added value is the feedback obtained both from automotive companies and from training organisations in the various cross-border regions. This approach made it possible to detect good practices as well as gaps to be filled in the various regions surveyed and to make concrete suggestions to training providers based on feedback from the players concerned.

Internationalisation strategy

As part of its participation in the Pôle Automobile Européen, the University of Liège has produced a White Paper on the development of a future internationalisation strategy. This was achieved through the creation of a High Patronage Committee made up of members of companies in the Greater Region. Interviews were conducted with regional companies and institutions on topics such as electrification, autonomous vehicles, digital mobility and data sharing, urbanisation, the consequences of the COVID-19 crisis, and sustainable aspects of mobility and innovation.

Resulting from these interviews, the White Paper intended for all companies in the automotive sector in the Greater Region will soon be posted on the PAE website.

Pôle Automobile Européen: Networking and knowledge enrichment

Luxinnovation was in charge of technological watch relating to new propulsion modes (e.g. electric, hydrogen and hybrid), new materials, new forms of mobility (e.g. autonomous driving) and new production methods (e.g. industry of the future). Numerous reports (17) which can be consulted online have been drawn up with the aim of guaranteeing the long-term competitiveness of SMEs on the international scene.

Networking is essential in the development of a business.

“Networking is essential in the development of a business,” confirms Mr Auert. “It makes it possible for companies to become known and for entrepreneurs to create professional relationships, which may eventually develop into commercial relationships. To support networking, the PAE project has organised several events such as the Automotive Day at Michelin and the visit to the Audi factory in Ingolstadt.”

Highly appreciated by business managers, the Technology Site Visits (TSV) attracted many visitors during visits organised in person or virtually due to COVID. Participants had the opportunity to learn about what companies are doing in neighbouring regions and to discover opportunities for technological collaborations.

“The result of these activities has directly benefited not only the development of the automotive and mobility ecosystem but also the influence of our region internationally. The end of an Interreg project does not mean the end of working together but a continuation built on a base enriched with new knowledge and cemented by strong human relations,” concludes Mr Auert.

Read more

Four simple steps to implement an effective market watch


Companies that want to stay ahead of the competition must be aware of important market developments and strategically position themselves vis-à-vis their competitors to take advantage of market opportunities using the information they have obtained. During a Club Innovation event, which was jointly organised by the Luxembourg Chamber of Trade, the Enterprise Europe Network - Luxembourg, and Luxinnovation on 14 March 2023, Market Intelligence Analysts at Luxinnovation, Paul-Louis Bene and Julie Gaspar, broke down the fundamentals of implementing an effective market watch into four key steps.
Read more

Creative Industries Cluster B2B Meet up: “Building trust is a priority”


On 21 March 2023, the Luxembourg Creative Industries Cluster organised a B2B meetup to promote cross-sector synergies within the ecosystem. Around 40 people attended the event at the Blends Café in the heart of Luxembourg, including company representatives and creative entrepreneurs. The meetup, which coincided with World Poetry Day, was an excellent opportunity to introduce the new Cluster Manager, Kristian Horsburgh, and marked the cluster’s first gathering in 2023.
Read more

Luxembourg Digital Innovation Hub gets new European dimension


The designation as European Digital Innovation Hub (E-DIH) broadens the scope of the Luxembourg Digital Innovation Hub (L-DIH) as a one-stop-shop for the digital transformation of the Luxembourg manufacturing sector by providing additional channels and financial resources for more impact in Luxembourg and Europe. With Luxinnovation, the national innovation agency, continuing its role as coordinator, four additional partners now join the L-DIH consortium to considerably extend its service offer.
Read more

New healthtech business developer joins Luxinnovation


The international business development team at national innovation agency Luxinnovation informs and guides international companies considering Luxembourg as a potential location for their European offices. On 1 March 2023, Régis Ciré joined the team and took on the role of supporting healthtech businesses.
Read more

Latvia-Luxembourg wood sector forum participants accentuate collaborative research


Luxinnovation co-organised a hybrid business forum for the wood sector during the just concluded official trade mission to Latvia with the aim to facilitate exchanges between the Luxembourg wood companies and representatives from the Latvian wood sector. During the meeting, both parties expressed their interest in expanding economic cooperation and developing joint research activities.
Read more

All news