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How did you first hear about Luxinnovation and our Fit 4 Start programme?

We discovered the Fit4Start program while browsing the Luxinnovation website at the beginning of our journey.

What was your biggest achievement?

We bootstrapped the whole company from day one, developed our services internally and signed more than 60 salons in Luxembourg with zero funding. Lately, we also reached a new milestone of 1000 online appointments in a single week. We are proud of what we achieved so far. However, we are just getting started. Our mission goes far beyond Luxembourg.

Name 3 things you especially like about the Fit 4 Start programme?

  • The personal one on one coaching sessions with in depth conversations
  • The constant challenge to rethink your initial assumptions really help to refining your value proposition along the way
  • There are plenty of experiences to share and opportunities to learn from the 9 other start-ups in the programme that are all in various stages

What did you learn so for by participating in the Fit 4 Start programme?

We have made a lot of progress in defining an executing on a faster and more promising go to market strategy. Together with the coaches we also learned on how to define a sharper value proposition for each sub-vertical in the hair- and beauty sector.

What are the upcoming challenges for your start-up?

Our main challenge and focus is scaling up in Luxembourg and other European countries. We are getting very positive feedback from our existing customers in Luxembourg and we are working on bringing that same customer experience and value proposition to other countries in Europe.

Tips and tricks of an entrepreneur:

What advice would you give to other entrepreneurs?

Talk to potential customer as early as possible. It will help you to find real product-market-fit faster and save you a ton of money along the way.

“Ideas by themselves are worthless. Execution is king. “

Company details

Name: Salonkee
CEO: Tom Michels
Founding date: July 2016
Registered office: HoST
Contact email: contact@salonkee.lu
Website: salonkee.lu  
Social media profiles: Facebook, Instagram

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16 start-ups graduated from the Fit 4 Start #12 programme

12-07-2022

During the ICT Spring event at Luxexpo The Box in Luxembourg, the 16 start-ups that successfully completed the 12th edition of the Fit 4 Start programme officially graduated.
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Reshaped "Fit 4" performance programmes and 2021 Annual Report presented

16-05-2022

Minister of the Economy Franz Fayot and Sasha Baillie, CEO of Luxinnovation, presented the reshaped “Fit 4” performance programmes, which offer companies the opportunity to benefit from expert advice and public subsidies in order to improve the overall performance of their activities linked to innovation, sustainability and digital transformation.
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Fit 4 Start acceleration programme: 20 startups selected

16-12-2021

The 20 startups selected for Fit 4 Start #12 were chosen from a total of 214 applications coming from 42 countries. For this 12th edition, an additional category, focused on HPC and data analytics, has been added to the 3 traditional verticals ICT, healthtech and space.
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Fit 4 Start #11: 15 companies selected

02-06-2021

15 start-ups from 8 different countries have been selected for participation in the 11th edition of the Fit 4 Start acceleration programme. They will benefit from 6 months of coaching, pre-seed funding and networking activities aimed at facilitating the market launch of the products and services developed by the participants.
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Fit 4 Start is back! Calls for applications are now open

15-03-2021

Start-ups in the ICT and space technology sectors are invited to participate in the 11th edition of Luxembourg's acceleration programme Fit 4 Start. Successful candidates will benefit from 20 weeks of personalised coaching and grants of up to €150,000. The calls are now open until 15 April 2021.
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