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How did you first hear about Luxinnovation and our Fit 4 Start programme?

We discovered the Fit4Start program while browsing the Luxinnovation website at the beginning of our journey.

What was your biggest achievement?

We bootstrapped the whole company from day one, developed our services internally and signed more than 60 salons in Luxembourg with zero funding. Lately, we also reached a new milestone of 1000 online appointments in a single week. We are proud of what we achieved so far. However, we are just getting started. Our mission goes far beyond Luxembourg.

Name 3 things you especially like about the Fit 4 Start programme?

  • The personal one on one coaching sessions with in depth conversations
  • The constant challenge to rethink your initial assumptions really help to refining your value proposition along the way
  • There are plenty of experiences to share and opportunities to learn from the 9 other start-ups in the programme that are all in various stages

What did you learn so for by participating in the Fit 4 Start programme?

We have made a lot of progress in defining an executing on a faster and more promising go to market strategy. Together with the coaches we also learned on how to define a sharper value proposition for each sub-vertical in the hair- and beauty sector.

What are the upcoming challenges for your start-up?

Our main challenge and focus is scaling up in Luxembourg and other European countries. We are getting very positive feedback from our existing customers in Luxembourg and we are working on bringing that same customer experience and value proposition to other countries in Europe.

Tips and tricks of an entrepreneur:

What advice would you give to other entrepreneurs?

Talk to potential customer as early as possible. It will help you to find real product-market-fit faster and save you a ton of money along the way.

“Ideas by themselves are worthless. Execution is king. “

Company details

Name: Salonkee
CEO: Tom Michels
Founding date: July 2016
Registered office: HoST
Contact email: contact@salonkee.lu
Website: salonkee.lu  
Social media profiles: Facebook, Instagram

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Salonkee raises €1 million from Luxembourg investors

21-01-2019

The start-up specialising in online appointments for hairdressers and beauty salons closed its first round in mid-January, bringing together exclusively Luxembourg investors.
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Fit 4 Start #8: applications are open

08-01-2019

Following the success of the previous edition, which included nearly 230 applications from 38 different countries, the next season of the Fit 4 Start programme will once again reward the most innovative projects in information and communication technologies. The countdown has begun, ideas and projects can be submitted before 28 January 2019.
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New opportunity to accelerate your business with Luxembourg’s Fit 4 Start programme

07-12-2018

On 21 December Luxinnovation’s new call for applications for its successful accelerator programme Fit 4 Start will open. Discover how previous participants have benefited from the programme.
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Luxinnovation and Maison Moderne are proud to announce the publication of the second issue of Happen

29-11-2018

Happen is an annual business magazine that unveils the technological excellence and innovative spirit of Luxembourg and its companies to an international audience.
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Evvos wins best European agritech start-up award

22-11-2018

Luxembourg start-up Evvos is one of 18 companies that were recognised as the best start-ups in Europe. Evvos won the StartUp Europe Award in the category “agritech” for its innovative solution enabling farmers to measure environmental parameters to support planting, irrigation and harvesting using remote sensors.
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