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How did you first hear about Luxinnovation and our Fit 4 Start programme?

We discovered the Fit4Start program while browsing the Luxinnovation website at the beginning of our journey.

What was your biggest achievement?

We bootstrapped the whole company from day one, developed our services internally and signed more than 60 salons in Luxembourg with zero funding. Lately, we also reached a new milestone of 1000 online appointments in a single week. We are proud of what we achieved so far. However, we are just getting started. Our mission goes far beyond Luxembourg.

Name 3 things you especially like about the Fit 4 Start programme?

  • The personal one on one coaching sessions with in depth conversations
  • The constant challenge to rethink your initial assumptions really help to refining your value proposition along the way
  • There are plenty of experiences to share and opportunities to learn from the 9 other start-ups in the programme that are all in various stages

What did you learn so for by participating in the Fit 4 Start programme?

We have made a lot of progress in defining an executing on a faster and more promising go to market strategy. Together with the coaches we also learned on how to define a sharper value proposition for each sub-vertical in the hair- and beauty sector.

What are the upcoming challenges for your start-up?

Our main challenge and focus is scaling up in Luxembourg and other European countries. We are getting very positive feedback from our existing customers in Luxembourg and we are working on bringing that same customer experience and value proposition to other countries in Europe.

Tips and tricks of an entrepreneur:

What advice would you give to other entrepreneurs?

Talk to potential customer as early as possible. It will help you to find real product-market-fit faster and save you a ton of money along the way.

“Ideas by themselves are worthless. Execution is king. “

Company details

Name: Salonkee
CEO: Tom Michels
Founding date: July 2016
Registered office: HoST
Contact email: contact@salonkee.lu
Website: salonkee.lu  
Social media profiles: Facebook, Instagram

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Fit 4 Start #8 is well and truly underway

05-04-2019

The names of the 10 start-ups that will participate in the 8th edition of Fit 4 Start are now known. 50 entrepreneurs from all over the world came to promote their project during Pitching and Graduation Day, which took place on Thursday 28 March at Kinepolis in Kirchberg.
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Fit 4 Start: First time appearance for HealthTech

15-03-2019

The 7th edition of Luxinnovation’s coaching programme had a new look and feel about it. For the first time since its launch, five start-ups from the health technologies sector were selected, on top of the ten selected from the ICT sector.
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Salonkee raises €1 million from Luxembourg investors

21-01-2019

The start-up specialising in online appointments for hairdressers and beauty salons closed its first round in mid-January, bringing together exclusively Luxembourg investors.
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Fit 4 Start #8: applications are open

08-01-2019

Following the success of the previous edition, which included nearly 230 applications from 38 different countries, the next season of the Fit 4 Start programme will once again reward the most innovative projects in information and communication technologies. The countdown has begun, ideas and projects can be submitted before 28 January 2019.
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New opportunity to accelerate your business with Luxembourg’s Fit 4 Start programme

07-12-2018

On 21 December Luxinnovation’s new call for applications for its successful accelerator programme Fit 4 Start will open. Discover how previous participants have benefited from the programme.
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