Expert coaching is key to success of the programme

“You see some start-ups going from having an embryonic idea to something which is potentially a feasible business to something which is actually making money.”

Interview with Michel Blumenthal

“I have been coaching start-ups for almost 20 years, and I have noticed that very few entrepreneurs really know their clients,” says Mr Blumenthal. “They often have a hypothesis on what clients want and build a complete business on this conviction without ever having validated it with potential customers. If they are wrong, the whole enterprise can easily become a failure.”
See the interview